Brand Philosophy

genuine quality

Our customers are confident in our products. We do not compromise on quality and uses pure essential oil and natural botanical ingredients in our products. No forms of petrochemicals, synthetics or fragrances are used.


holistic healing

We believe in truly holistic therapy, taking into account the mind, body and spirit. We commit to delivering superior natural remedies in pursuit to enhance the overall well-being of our customers.

high standards

We believe that good standards keep us at the forefront of the industry as a highly-trusted brand. We aim for excellence and effectiveness in everything we do. From the way we work, to developing concept, product and packaging and securing measurable results.


We embrace change and are passionate about what we do. We anticipate our innovation, from products to services.

To be the leading global player known for quality, natural and sustainable aromatherapy and skin care solutions.

To encapsulate and bring to people the very best of nature from seedling to scenting and naturopathy skin care solutions


We do not compromise on quality. We use pure essential oils and natural botanical ingredients, and no harmful petrochemicals, synthetics, and fragrances in our products. The materials of our containers and equipment are also meticulously chosen to honour the quality of our products.

Rectitude and Integrity

We uphold ethical and legal standards for our policies, day-to- day conduct, and social responsibility. Being transparent lets us be upfront and gives us the opportunity to learn from mistakes.

Excellence and Innovation

We believe that high standards keep us at the forefront of the industry as a highly-trusted brand. We aim for distinction, effectiveness, and innovation in everything we do, from development, to processes, to securing results. We anticipate our customer’s changing needs and tirelessly pursue ideas and creative innovation.

Accountability and Growth

Ownership and accountability is the keystone of the company’s opportunity management approach. As part of our learning programme, we encourage our talents to spearhead and drive ideas, and grow to be the next generation of committed and responsible leaders.

Teamwork and Diversity

We strive for active team involvement, fair treatment, and open communication with each other to streamline workflow, establish healthy and collaborative relationships, and deal with challenges with graciousness and gratitude. Embracing new ideas and diversity ensure our employees feel valued and respected and in turn, are able to produce the highest quality work possible.